Stories and Strategies for Public Relations and Marketing

A Little Less Presentation. A Little More Conversation

November 15, 2020 Stories and Strategies Season 1 Episode 30
Stories and Strategies for Public Relations and Marketing
A Little Less Presentation. A Little More Conversation
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Show Notes

Presentations are stereotyped. A speaker stands in front of an audience, uses PowerPoint to guide a talk. And says very little that departs from the slides being shown. 

Frequently, the speaker provides a handout or electronic version of the PowerPoint as a record of the talk. Depending on the nature of the talk, a few minutes may be left at the end for questions. 

This format is almost universal. And it takes place thirty to forty million times a day, according to some estimates. It’s led to a new expression … Death by PowerPoint … one slide at a time.  

In this episode we speak with Eric Bergman who believes with a little less presentation and a little more conversation … we can make presentations more interesting, and ultimately effective. 

And we can relegate the term Death by PowerPoint to the dust heap of history. 

Guest: Eric Bergman, BPA, ABC, APR, MC, FCPRS 

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For a copy of One bucket at a time link here https://amzn.to/2HvnYmc

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