Public Relations Stories and Strategies

Every organization has a story people believe about it. Most leaders didn't choose that story. They inherited it, stumbled into it, or lost control of it somewhere along the way.

Stories and Strategies is the podcast that changes that.

Host Doug Downs talks with the communicators, executives, and strategists who understand that narrative isn't a marketing function. It's a leadership one. Each episode unpacks what actually shapes reputation, trust, and public perception at the highest levels, drawing on behavioral science, media intelligence, and the ethics that keep persuasion honest.

This is public relations at the level serious leaders need it. Not tactics and press releases. The thinking behind why some stories win and others disappear.

Ranked among the most listened-to public relations podcasts in the world, Stories and Strategies reaches leaders and communicators across six continents every week.

If you are responsible for the story people believe about your organization, you cannot afford to guess. Follow Stories and Strategies wherever you listen to your public relations content.

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Public Relations Stories and Strategies

How to Be a Great Podcast Guest

April 18, 2021 • Doug Downs • Season 2 • Episode 49

0:00 | 26:43

Podcasts are radio but on demand, dedicated to your niche interest, and (for the most part) commercial free. There are two million podcasts worldwide right now and counting.

And lots of them need guests!!

They are a terrific channel to advance your authority as a subject matter expert but like any media interview, there’s a skill, a science, and an art to the delivery. In this episode, Brad Phillips, the media trainer known worldwide as Mr Media Training becomes the Podfather.

Guest Brad Phillips, Throughline Group
brad@throughlinegroup.com
https://www.throughlinegroup.com/

Have a listen to Brad’s podcast - Tge Speak Good Podcast https://podcasts.apple.com/us/podcast/the-speak-good-podcast/id1571169187

Check out Throughline’s Blog https://www.throughlinegroup.com/blog/

On Twitter - @throughliners and @mrmediatraining

Follow Stories and Strategies on Twitter @comms_podcast

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