Case Study – A Simple Message, Easy Call to Action, Complicated Outcomes Artwork

Stories and Strategies with Curzon Public Relations

Stories and Strategies is the podcast for public relations and communications professionals who want substance, not slogans.

Hosted by Doug Downs and Farzana Baduel, the show is released every Tuesday and breaks down what’s actually shaping modern PR: the changing media landscape, measurement that goes beyond dashboards, leadership realities, behavioral science, and the ethical principles that keep persuasion honest.

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Stories and Strategies with Curzon Public Relations

Case Study – A Simple Message, Easy Call to Action, Complicated Outcomes

May 15, 2022 • Doug Downs • Season 3 • Episode 62

0:00 | 24:18

Utility Safety Partners has a simple message. Like all One-Call services it advocates for people and professional contractors to contact them before they dig a hole. One contact and locate markings result a short time later by any company with buried facilities int eh area, and you can dig that hole for your deck, or fence post, or whatever work needs to be done.

That’s a message that benefits everyone right? It’s a simple action contacting just one entity for all this, there’s no particular delay to the project… you would think compliance would be 100%?

Of course it isn’t.

That’s human nature. And it’s the communications challenge for all One-Call services around the World taking this easy message, and this easy call to action, and making it human habit.

Guest: Mike Sullivan, President Utility Safety Partners
https://utilitysafety.ca/
info@utilitysafety.ca
@utility_safety on Twitter
Check out Mike’s podcast on Apple Prairie Podcast

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