Stories and Strategies with Curzon Public Relations

Stories and Strategies is the podcast for public relations and communications professionals who want substance, not slogans.

The show drops every Tuesday and unpacks what is really shaping modern PR: the changing media landscape, measurement beyond dashboards, leadership, behavioral science, and the ethical principles that keep persuasion honest.

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Stories and Strategies with Curzon Public Relations

The AI in PR ethics report

September 13, 2020 • JGR Communications • Season 1 • Episode 20

0:00 | 24:19

"Society is changing... there's a new elite emerging and those elite have huge amounts of power."
Professor Anne Gregory, Ph.D., BA, FRSA, HonFCIPR, Huddersfield University, a.gregory@hud.ac.uk

"The problem with algorithms is they... discriminate almost by design. They're missing on diversity and inclusion, so you have to get in there as PR people."
Jean Valin, BA, BA (Hons), APR, FCPRS, HonFCIPR, Valin Strategic Communications, jvalinpr@gmail.com

The Artificial Intelligence in Public Relations panel was founded in 2018. It’s a global volunteer committee, developed through the Chartered Institute of Public Relations (CIPR) comprising senior communications professionals and leading PR academics and researchers. Recently CIPR and the Canadian Public Relations Society (CPRS) partnered to publish the AI in Ethics Guide which seeks to improve ethical decision-making of algorithms and other automated tools to avoid harmful impacts on individuals.

To access the Ethics Guide to Artificial Intelligence in PR:

https://www.cipr.co.uk/ai

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